It's been a journey, but we're just getting started!
Here's a sneak peek about our adventures and the incredible team of collaborators behind the hummingbird...
The History of Cluō
The idea that sparked Project Cluō originated in 2015, when our founders realized there was a need for better information about certification labels and marketing claims on packaged food products. At the time, several members of our team had health problems that required dietary changes, and the need to understand food labeling became very important.
As they searched for the best way to improve their diet, they became very frustrated with the lack of information available in the North American market and knew there had to be an easier way. Our founding goal became clear: connect people to the information they need and to help them live a cleaner, healthier lifestyle.
Who We Are
Cluō is a team of people who are committed to positive change and wish to see transparent and accessible information for consumers on packaged foods. A lot of us have connections to or are directly involved with the Organic and Natural Food industries. We know firsthand how much time and effort goes into getting a product certified before going to market, and how much effort goes into developing and maintaining certification labels. We are based in Niagara Falls, Canada.
The Name and Logo
If you’re wondering, what does Cluō mean? It’s Latin, for “to cleanse” or “to purify”. By using our app, consumers can decide which labels are most important to them, which will support a cleansing of their lifestyle and the food that they feed themselves and their family. We pronounce it “clue-oh”.
We’ve chosen a hummingbird as our logo - to us, this represents grace and beauty through progression and learning opportunities.
Hummingbirds are some of the smallest birds on the planet, yet they are fierce fighters who protect and defend their food sources. They feed on a tremendous amount of plant nectar every day, using the sugars in it to power their flight. Their feeding habits remind us of the clean food sources that we should all be using to power our busy lives. Hummingbirds also bring joy and elegance to the world - everybody loves watching these nimble birds zip from flower to flower.
The Next Chapter
We're always open to connecting with like-minded ambitious organizations and individuals. If you wish to support and be involved, please contact us.